The 10 Years of Excellence Award is a very exclusive part of Feefo’s Trusted Service Awards.

A host of Feefo’s amazing customers will receive a Trusted Service Award, yet a very select few businesses have been be crowned with the honour of ten years of outstanding service. And we’re one of them.

Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business's dedication to providing outstanding customer service by analysing feedback from real customers.

Working with over 6,500 brands, Feefo is the world's largest provider of verified reviews, helping brands understand customers by collating verified reviews and providing insight into trends, needs and habits.

Consumer confidence is now at its highest level since 2021 as living standards show signs of improvement, but consumers remain cautious with their spending. The businesses that stand out will be those who prioritise excellence in their service and weave in a customer advocacy strategy. This award celebrates brands that are delivering standards that go above and beyond.

Feefo present the 10 Years of Excellence Award to businesses which have won a Trusted Service Award ten years in a row. It shows their dedication and commitment to giving customers the best experience they can.

James Sutton, optometrist and owner commented: “We’re over the moon to receive a 10 Years of Excellence Award, showing that we’ve won a Trusted Services Award ten years in a row. It reflects our true dedication to keeping our customers happy. It proves that our staff work to listen to our customers and keep them happy, especially in a climate where purse strings are tight. As we enter 2024, we’ll continue to listen to our customers and deliver what our customers want.”

Congratulating Butterflies Eyecare and Prescription Swimming Goggles, Tony Wheble, CEO at Feefo, said: “With customers continuing to build resilience in a time of economic uncertainty, we’re delighted to showcase thousands of our clients who are continuing to go above and beyond for each and every customer.”

“The Trusted Service Awards have always been about recognising companies that go way beyond the norm in customer service and in turn receive great feedback from delighted customers.

“A particular congratulations for winning the first ever 10 Years of Excellence Award, by going above and beyond for their customers consistently over ten years. They should be proud of this achievement, and I look forward to seeing them continue to achieve next year and beyond.”